Biônicos
Creative direction of the title treatment and key art for the film Biônicos (2024), in partnership with Boys do Cry. Produced by the Miag studio, for Netflix Brazil.
Creative Direction · Client: Netflix Brazil | Partner: Boys do Cry | Production: Miag
Biônicos is a film set in the year 2035, where the world is dominated by technology and two sisters, Maria and Gabi, find themselves caught in an intense long-jump rivalry. In a dystopian reality where bionic prosthetics dominate the sports world, the rivalry between the two ends up dragging their own family into a dark and sinister place. Maria dreams of competing against her sister, but to reach that goal she is forced into a world full of crime and violence.
For the key arts, beyond showing the film's high production value and bringing in the sci-fi elements, we also highlighted the dystopian future unfolding in Brazil — something entirely new, since the genre isn't common on a national scale.
Our positioning perfectly translated the dystopia present in the film, making it easier for the audience to understand it and working as a link between the title treatment and the key arts. A tagline pulled straight from the script that captures the film's story in a simple, creative way.
In the title treatment, we focused on genre codes without losing the craft present in the film and reflected in the typeface. A cyberpunk, high-tech, low-life typography that perfectly translates the dystopia present in the story.
